Saturday, August 04, 2007

Decision Traps: Barriers to Better Decision Making

By Ernie A. Cevallos

At every step of decision making misperceptions based on incorrect input, biases, lack of information, and other traps can corrupt the choices we make. We are particularly vulnerable to traps involving uncertainty because most of us are not good at judging chances. Complex and important decisions are the most prone to distortion because they tend to have many assumptions, estimates, and influence by misaligned parties.