The work of Good to Great best seller author Jim Collins—whose research suggested that great performing companies had leaders with two unique traits: 1) fierce personal resolve and 2) extreme personal humility—inspired authors Steven Smith and David Marcum to conduct several years of research into the ego vs. humility topic. The result is their new book called “Egonomics”.
Marketing legend Guy Kawasaki poses eleven questions to author Steven Smith on the role that ego plays in the business of leading. Why is ego necessary to succeed in business, sports, or any worthwhile endeavor? Why is ego a liability and often interferes with the success we pursue? The reality is that ego is one of our greatest assets, but it is also a debilitating and expensive liability. Needless to say that is what makes this subject interesting reading for anyone with ambitions to have long-term success.
Applying the drive of ego with the equanimity of humility is a powerful combination that can help in making the leap from good or mediocre to great leadership. It is about the strength of humility balancing the power of ego. Enjoy Guy’s interview!
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