By Ernie A. Cevallos
While conversing with an experienced sales manager, I wanted to learn if the resources being invested on a particular customer to develop an opportunity was justified. Was it more efficient to work on other projects that competed for resources, or was it better to continue investing in this project? This manager's response was "Let's stay the course for sure". In this example, the manager had figured out a labyrinth of issues including people, compelling event, solution fit, procurement processes, cultural compatibility, how the customer perceived value, and most importantly a convincing value proposition that was co-authored under the sponsorship of the customer. Did it work? Yes, the efforts of this knowledge worker produced a $15M sale.
This real life situation offers a window into one of the modern workplace's most vexing problems, the issue of
knowledge management. The manager and his team had deciphered how to win this major contract and accumulated a series of advantages over the competition. But what will happen when he moves to a different job or goes to a competitor? Will productivity decline until his replacement becomes skilled?